Saturday, March 18, 2017

Toxic Hunger Brainwashed by Media

Media is the most powerful organization in the world. From the second we are born to the place we die media is all around us. This idea of image and perfection is drilled in our heads at such a young age that we are unaware of what is happening.  “Hunger as Ideology,” by Susan Bordo talks about how the woman should act and be treated. They are expected to fill unattainable expectations such as fitting into zero or less than zero size pants. Girls at every age in their life feel unworthy and that they will never be good enough. Even in the movie of X-man we see that even in the character of Mystic. She is one of the strongest characters in the entire film. I love her power and how she can use it. Given all that she doesn't feel comfortable in her skin. This is the dilemma that every girl worldwide seems. It is a very rare sight that we see this nonconformity shown on the big screen.  " we never see the picture we are left to imagine her ideal beauty" ( Susan Bordo)  Movies have so many flaws that drive the revenue of the media. The bottom line is nothing can ever change when the people on top never change. When a day comes that something sells more than sex, then that will be the day media becomes more honest and less perfection-seeking.


 The top 5 media examples I consume come from Watching sports, La Liga, then English Prem, as well as the Seria A all have different sponsors and ads.  One of the ads that are taking over is "Fly Emirates." This airplane has placed itself on all the top team worldwide spanning a crazy amount of money. This is there the way to promote awareness and growth of their airline as well as their country. That a few years ago not a single person would think of going there even for free. The second type of media comes from the HBO show Game of Thrones. HBO consists of three divisions; Home Box Office Inc. (HBO), Turner Broadcasting System, Inc., and Warner Bros. Logo of former group Time Warner Cable. Also, I always watch Espn. Which is a joint venture between The Walt Disney Company (which operates the network) and the Hearst Corporation, which owns a 20% minority share.




























Works Cited
Kellner, Douglas. “Reading Images Critically: Toward a Postmodern Pedagogy.” pp. 126-132.

Kilbourne, Jean. “Beauty and the Beast of Advertising”. pp. 121-125.
S
teinem, Gloria. “Sex, Lies and Advertising.” pp. 112-120.


Wolf, Naomi. The Beauty Myth: How Images of Beauty Are Used Against WomenChatto & Windus, 1990.







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