Reon Chang
As we have discussed in class, advertisements can be incredibly dangerous to society and more importantly, to each individual. Advertisements, specifically commercials, can often engrain into our minds that we have to look a certain way in order to succeed in life. This rings especially true for women. It's like saying if you don't have your looks, what do you really have? And although different commercials may be selling/advertising different products, they're essentially selling the same message and idea.
For my final project, I would like to challenge these ideas. I would like to make commercials that somewhat mimics some of the commercials that I have seen in recent years. These commercials would mainly feature women that I know and they would all look different. They would be from different nationalities and body shapes. I want these commercials to be as diverse as possible. I would use sarcasm and satire in my dialogue to expose the messages commercials try to sell us. So the style of the commercial will be as close as I can possibly make it (within my budget of course), but it would be sending a different message.
I really like this idea! This reminded me of a funny commercial about periods I saw a while back: https://www.youtube.com/watch?v=NEcZmT0fiNM
ReplyDeleteMaybe you can incorporate some of these ideas into your own commercials!
This is great! Be sure to research and look extensively for work that already existis in this space. Look at websites/projects like genderads.org and Adbusters for existing successful critiques of advertising. Watch the documentary the Century of the Self (available on YouTube) for a great overview of ads, PR, capitalism, psychology, fear, spin and identity. Also look at the writing of critics and historians like Stuart Ewen, Naomi Wolf and Jean Kilbourne.
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